Illustrated caricature of Jamie holding a laptop and a camera

Design leader, photographer, mom, and desert dweller. 🌵

Hi, I’m from sunny Arizona, so I’m basically made of sunshine and a good latte. ☕️ My day starts with a latte and ends with a dog snuggle. In between, I parent two 12-year-old twins. It’s a lot like wildlife photography: lots of waiting, sudden chaos, and very little sleep. 👫 We love to travel and explore new places. Our favorite kind of trip is a cruise, because nothing says family bonding like a buffet with a view.

When I’m not walking my dogs, Mia and Sunday, I’m usually behind a lens. I chase wildlife and landscapes with my camera. Patience is my superpower. I grow succulents, which means I’m great at thriving on very little attention. I also read a lot, and I draw and paint when I need a break from the world. 📚🎨

If you spot me on deck with a latte and a camera, say hi. Bring a good dog story. I’ll bring the snacks.

Dragonfly close-up with teal eyes Hummingbird with wings spread on a plant stem Burrowing owl peering through grass Bald eagle flying with wings spread Hummingbird with a bee nearby Two hummingbirds in flight Brooklyn Bridge at night Golden retriever with two ducklings Great horned owl up close Jamie with Winnie the Pooh and her daughter Selfie with a son on a glacier hike Grizzly bear resting in tall grass Bald eagle perched on a dead tree Selfie with two kids on a tram Star trails over a desert night sky Milky Way over saguaro cactus Girl riding a horse in an arena Boy carving a pumpkin Cocker spaniel puppy on the lawn Three great horned owlets on a cactus

Good design starts with the right problem.

My process moves from discovery to data. I use paper, research, and AI, and I know when each one helps.

Sticky notes on a wall, each one a page or topic from the Cruise Critic or SpotRx site map

Step 1

Discover and define

I start by listening. Stakeholder interviews, PRDs with my PM and engineer, market research. Then a clear problem statement, goals, data, user interviews, journeys, and empathy maps so the whole team sees the user.

AI: /synthesize-research turns interview notes into themes.

Hand-drawn paper sketches of app screens with a pen on a desk

Step 2

Sketch and ideate

Yes, I still use paper and pen. Paper keeps me fast and free to be messy, so I explore more options before I pick one.

AI: none. This is the one step where I skip the /skill.

Claude skills panel showing the portfolio-design-system skill

Step 3

Prototype, test, validate

I test early. Hallway tests for quick feedback, then usability tests to see where people get stuck. I upload sketches and Figma files to Claude, which uses my design system so new screens match.

AI: /design-critique for a first review. /design-system keeps components consistent.

Vercel dashboard with the Add New menu open and the Project option highlighted

Step 4

Implement and improve

I work with engineers while they build. I check the work as it grows and help with QA. Claude compares my designs with what engineers are building, so I catch gaps fast.

AI: /design-handoff creates the spec. Claude runs the design-to-build comparison.

Ad Platform Performance dashboard with trend charts, a top ads bar chart, spend donut chart, and a performance table

Step 5

Data collection

Launch is not the end. I watch analytics to see how people use the product, run more user tests, and use what I learn to plan V2.

AI: /metrics-review turns the numbers into next steps.

Work experience

13+ years of product design across travel, hospitality, healthcare, and consumer tech. 24 years in design.

2023 – 2026

Tripadvisor (Cruise Critic)

Senior Product Designer

End-to-end design for Cruise Critic and Tripadvisor’s cruise research and shopping experiences. A $35M+ annual revenue portfolio.

  • Launched the Sailing Details Page: 21% more revenue per visit, 38% higher monetized click-through, 21% more repeat visitors.
  • Built a shared design system and an AI-powered Design System Skill. Teams ship consistent, accessible pages faster.
  • Helped design a full site redesign and new design system: 23.3% lift in average revenue per user.
  • Designed My Cruise Planner, a full product for planning cruises. About 1.2M unique visitors after launch.
  • Follow-on optimization cut bounce rate 9% while growing traffic 8%.
  • ERG co-chair, Neurodivergent Minds.
2021 – 2023

Neato Robotics

Senior Product Designer

  • Designed mobile app features, both upcoming and in production.
  • Submitted product, UX, and industrial design concepts that shaped the roadmap.
  • Managed DesignOps: process, design system, and procedures. Mentored designers.
2019 – 2021

MedAvail Technologies / SpotRx Pharmacy

Senior Product Designer and Lead UX Researcher

  • Led a product and rebrand shift for a start-up tech pharmacy.
  • Identified key patient segments and improved the full patient journey.
  • Designed for touchscreen displays, app, web, Salesforce, and a custom point-of-sale system.
2013 – 2019

Choice Hotels International

UX/UI Designer II

  • Clearer room upsells: 2% conversion gain and $14M annualized revenue impact.
  • Improved desktop filters: 2% conversion and $12M annualized revenue impact.
  • More prominent thumbnails: 1.5% conversion gain and $8M annualized revenue impact.
  • Second place, company hack-a-thon.
2010 – 2013

InWithSkin Magazine

Art Director

  • Directed and designed an 84-page bi-monthly magazine for print and online distribution.
  • Managed interns.
  • Designed banner ads for web, graphics for the website, HTML emails, advertising, and other print material.
  • Directed photo shoots. Photographed products, models, and locations.
  • The magazine reached 100,000+ readers and 15,000 social media contacts.